HUB

VISUAL IDENTITY

Hub is a London based video production company. They were planning an important event that was going to mark a crucial step in their business by providing high visibility. They required a new website, more modern, fresher, and overall more engaging.

Given the tight deadline, the work had to be carried out quickly and efficiently. My approach was to set out a list of objectives that were feasible within the given timescale. I was the sole designer on the project and working closely with the producer I began creating the UX and then moved onto the UI design. My ideas and vision were welcomed with enthusiasm by the team and they felt positive that their renewed online presence would reflect their new direction and achievements. I also closely supervised the developers’ work, suggesting animated interaction and transitions that added value and dynamic to the final product.

Hub was very impressed by the new look and feel of their website and after the big deadline was met I was asked to freshen up their branding. I consequently took care of every aspect of their visual ID, from logo restyling to stationery design, from revamping their social media visual presence to laying out a series of e-books (including illustrations) and providing them with new branding guidelines.

SECTOR / VIDEO PRODUCTION
ROLE / PRINT DESIGNER, BRANDING GUIDELINES DESIGNER, UX/UI DESIGNER, EBOOK DESIGNER & ILLUSTRATOR